Best digital activation5/17/2023 ![]() When a vendor was clicked on, they were sent directions on Google Maps.īy sending traffic to a chatbot instead of a website or simply running the campaign for impressions, we were able to direct people to take more meaningful actions with the campaign. ![]() Our chatbot solution worked by inviting users to share their location with the messenger flow and it would calculate their nearest competing food vendors, displaying a menu of vendors with their photos. As both a brand awareness and online sales-driven campaign, we wanted to achieve both goals without sacrificing the other. We would then run ads to this chatbot flow to audiences that were geo-targeted around each eatery. We created the copy, altered existing assets such as animations to create a cohesive brand experience that achieved their business goals. We introduced using a chatbot as the primary solution for people to use when searching for their nearest toasted sandwich. Our consultation process identified that Facebook and Instagram were the best platforms to achieve the right amount of brand awareness and engagement. ![]() The goal of our marketing campaign was to promote the McClures Pickles brand, generate foot traffic to the local competing eateries and increase email sign-ups and online sales for people interested in the McClure’s brand.ĭuring the briefing process, we collaborated with the client and an external PR agency to address how digital marketing tools could best be used to achieve the client's goal. This annual competition promotes McClure's Pickles using cafes, eateries, bars and restaurants competing for the prize of NZ’s best cheese and pickle toasted sandwich. Cook & Nelson are purveyors and distributors for artisan food brands such as McClure’s Pickles, Tony’s Chocolonely and Seedlip Non-Alcoholic Spirits In 2020, we were tasked by Cook & Nelson with planning, launching and optimising a digital marketing campaign that promoted The Great New Zealand Toastie Takeover (TGNZTT).
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